Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – please call us at 1.800.356.2769 or contact us online.
- At what resolution should I save my photos and graphics?
- Can you inkjet my mail list's names in a fancy typeface?
- How do I know you actually mailed my postcards/letters?
- How long does it take to receive a proof?
- I am providing my own artwork. What are your artwork requirements?
- I have multiple mailing lists. Can you merge them together?
- I have my own stickers with addresses printed on them. Can you use them?
- Is white considered a printing color?
- What city do you mail from?
- What do I need to provide for variable data projects?
- What does your mailing service include?
- What format do I need to send my mail list?
- What is CASS certification?
- What is a "proof"?
- What is the Pantone Matching System?
- What is the difference between first class and presorted standard postage?
- Why do the printed colors look different from the colors on my computer screen?
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
Can you inkjet my mail list's names in a fancy typeface?
No. In order to receive discounted postage rates, the USPS has clear guidelines for compatibility with their OCR equipment. They will not accept any addressing that includes italics and script fonts. However, if you are willing to mail at the single piece rate, special type can be accommodated.
How do I know you actually mailed my postcards/letters?
Verification from the United States Postal Service is available upon request. We also recommend that you "seed" your name and several friends' names and addresses in your mailing list for verification.
How long does it take to receive a proof?
You will generally receive a proof for simple designs within two business days. More complex projects that require extensive design and typesetting will obviously take longer.
I am providing my own artwork. What are your artwork requirements?
For the best results, you should always prepare artwork in an industry-standard application. A complete description of our artwork requirements, including file types, can be found in the artwork requirements section.
I have multiple mailing lists. Can you merge them together?
Yes, we can merge several lists together for a fee. Fee is dependent on complexity of job. As part of the basic mail service, the merged list will also be cleansed for duplicates so that you don't waste postage.
I have my own stickers with addresses printed on them. Can you use them?
No. Our process of ink jetting addresses directly on your mailpiece is much quicker and more cost effective that applying stickers manually. What’s more, we have no way of guaranteeing your labels will be sorted correctly to achieve our discounted postage rates.
Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.
What city do you mail from?
We generally mail from Anaheim, California. However some jobs may be dropped off at a different postal facility.
What do I need to provide for variable data projects?
We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular project, give us a call for a consultation.
What does your mailing service include?
Standard mail service includes address verification and de-duplication to ensure your list is accurate. We will also ink jet label your mailpiece with the address, barcode and applicable endorsements, as well as utilize a sort that optimizes your postage discount. We will then deliver your mail to the post office using our permit.
What format do I need to send my mail list?
We prefer that you send us a comma delimited file (.csv) or Microsoft Excel file (.xls). To avoid confusion and eliminate mishaps, you are highly encouraged not to supply unnecessary fields in your data set. Files can be uploaded from our online file transfer page.
What is CASS certification?
Coding Accuracy Support System (CASS)is offered to improve the accuracy of address matching. The CASS-certified software that we use on all mailings will diagnose and correct many problems to ensure delivery point is correct. This saves you money on postage because it will eliminate virtually all undeliverable adresses.
What is a "proof"?
A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. Typically, we will produce a proof which will be sent to you online or via e-mail so that it can be viewed on screen. Hardcopy proofs can be supplied upon request.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
What is the difference between first class and presorted standard postage?
In short, both classes can be bulk mailed. The difference is cost, delivery time and minimums.
Presorted First Class is usually delivered in 1-3 days within California and throughout the West Coast and 3-6 days nationally. You can estimate your first class postage to be approximately 36¢ a piece for letters. There is a minimum of 500 pieces, and each piece can weigh up to 1 ounce. If you need your piece delivered by a certain date (e.g. time-sensitive sales promotion) choose presorted first class. If your piece can be delivered anytime within 1-3 weeks, choose presorted standard.
Presorted Standard can take 2-15 days to reach customers. You can estimate your presorted standard postage to be approximately 26¢ a piece for letters. There is a minimum of 200 pieces, and each piece can weigh up to 3.5 ounces. If your mail piece is not extremely time-sensitive, presorted standard is a great value. (Note: some mail pieces like invoices must be mailed first class.)
Why do the printed colors look different from the colors on my computer screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.